Why does UNDO offer crushed silicate rock free of charge or heavily subsidised?

We are a mission-based company, focussed on ultimately reaching gigatonne removal scale. The money we make through selling carbon credits is reinvested in sourcing, testing and spreading more rock to remove more carbon dioxide. Our partnerships with farmers and landowners are crucial to our operations - their land, machinery and skills feed directly into what we do. We also believe in climate justice and want to support rural communities who often bear the brunt of climate change.