How do you ensure your carbon credits aren’t just bought so businesses think they have a licence to pollute?

We work exclusively with businesses who’ve made a serious commitment to reducing their emissions, engaging with decision-makers to understand their decarbonisation strategies before we enter into partnership with them. Carbon removal generally tends to come into the equation as a way for businesses to address their unavoidable emissions, rather than a means through which they can compensate for avoidable emissions, safeguarding against the use of carbon removal credits in corporate greenwashing.